The pharmaceutical industry mainly markets its products through direct-to-consumer advertising and direct marketing to doctors - and lately, both types of marketing have come under fire. Consumer ...

Arnold Sotelo is a Peruvian entrepreneur, Founder and CEO of International Media Group (IMG), and a digital expert and negotiator. In the mass tort space, most conversations are about litigation ...

More than two-thirds of people (70%) find digital advertising annoying and unpleasant, while 72% say that bad advertising experiences have negatively affected their perception of a brand, according to ...

The reasons for this are more complex than an increase in the amount of “bad” advertising. While favourability levels may have nearly halved since 1992, this was a time when multichannel TV was still ...

Google has released its annual “bad advertising” report, revealing a sharp increase in the number of miscreant advertisements it removed in 2014. Indeed, the Internet giant says that it disabled “more ...

In this recent conversation between Harvard Law professor and former White House Administrator of the Office of Information and Regulatory Affairs Cass Sunstein and Institute for Advertising Ethics ...

On 31st October 2023, YouTube launched a global effort against ad-blockers with complaints from users about increased low-quality advertising. Harmful advertising wastes marketing budgets and damages ...

This is a preview. Log in through your library . Abstract Our analysis treats advertisements and the goods advertised as complements in stable metautility functions, and generates new results for ...

Feedback is often both baffled and intrigued by the tricks advertisers will pull to try to sell things, but the latest gambit seems designed to wrong-foot: deliberately odd capitalisation and bad ...

“Advertising that objectifies women is not only wrong but can hurt the player base the gaming industry and society as a whole.” “It is important for mobile game developers and advertisers to be aware ...

Future Fund Managing Partner Gary Black does not see advertising helping luxury EV maker Lucid Group LCID overcome its bad pricing strategy. What Happened: “Advertising can't overcome a bad ...

I recently had a conference call with a global procurement team interested in how we at TrinityP3 approach benchmarking the performance of AI within agencies and its impact on fees. It’s a question we ...