The pharmaceutical industry mainly markets its products through direct-to-consumer advertising and direct marketing to doctors - and lately, both types of marketing have come under fire. Consumer ...

Arnold Sotelo is a Peruvian entrepreneur, Founder and CEO of International Media Group (IMG), and a digital expert and negotiator. In the mass tort space, most conversations are about litigation ...

On 31st October 2023, YouTube launched a global effort against ad-blockers with complaints from users about increased low-quality advertising. Harmful advertising wastes marketing budgets and damages ...

Liz Morrell is a freelance business journalist and content creator with more than 20 years writing experience, including 15 in retail and associated sectors. She is a regular contributor to ...

Google has released its annual “bad advertising” report, revealing a sharp increase in the number of miscreant advertisements it removed in 2014. Indeed, the Internet giant says that it disabled “more ...

The complaint, filed in Austin federal court, accuses JonnyPops of deceiving consumers and retailers about the nutritional value of its products. Freezer-pop company GoodPop, a B Corporation, is suing ...

Here’s an interesting conundrum two executives at different advertising companies recently faced: Both had committed to measuring and reporting their carbon emissions, but their emissions numbers were ...

While the prevailing advice for advertisers to avoid CTV ad fraud is to go directly to streaming platforms, buying direct ...

Comcast subscribers will now be directed to a page with advertising if they try to reach a Web site that doesn’t exist, a practice that doesn’t sit well with some users. Most of the time when users ...

Tech companies are eyeing ad-driven revenue streams to offset a possible investment market recession. Without proper oversight, this risks immense user exploitation.

Can bad advertising save the world? In a society that is becoming more and more divided each day, Toronto ad agency john st. thinks that humanity’s shared hatred of terrible advertising might be just ...

Mad Men almost managed to convince the world that marketing was made by clever folks in swanky offices, discussing and debating the ins and outs of human wants and needs. Certainly, sometimes that is ...