Marketing can be a powerful force. Here's how to ensure your marketing efforts are driving your industry toward good.

Here is my annual critical ranking of the Super Bowl commercials. Included are the new, national ads that were shown during ...

A child mistaking an adult actress in an explicit ad for a popular YouTuber is yet another troubling example of YouTube's ongoing bad ads problem.

Ever tried polishing a turd? Advertising a bad product is kind of like that. It might shine a little brighter for a second, but the stink? Still there. Great ads can’t fix a bad product.

In determining the five types of Super Bowl ads, many factors must be parsed. Lotta ins, lotta outs, lotta what-have-yous. These include but are not limited to the stature of the brand, its goal for ...