Swimply allows users to rent backyard pools by the hour. Launched in 2019, the company now hosts 15,000 private pools in more than 150 cities, according to Bunim Laskin, its 28-year-old CEO.

Laskin had stumbled onto a truism: “Pretty much all backyard pools are underutilized. Even owners who say they use it a couple of times a week often don’t use it that much.

My neighbors' backyard pool, offered up for rent through a mobile app. That's the gist of Swimply, an Airbnb-style service for swimming pools founded in the summer of 2018.

Whether it’s adding a locked gate, keeping flotation devices nearby, setting up fencing, or checking the pool’s water ...

Summer time means pool time in sunny Southern California. But not everyone has access to a backyard pool, and public pools can be a little too crowded in the summer and limited when it comes to ...

Childhood drowning remains a tragically overlooked epidemic, claiming the lives of nearly 1,000 children in the US each year, so take commonsense safety steps.

Now those pools are a new frontier in the growing sharing economy. Tech startup Swimply is offering a platform to democratize the backyard swimming pool and give pool owners a new revenue stream.