The upward trend of luxury spirits further piqued BACARDÍ’s interest in the premium rum sector, leading the company to spot, and seize, an opportunity for additional revenue. Duggan cites ...

A true to Atlanta rum and coke aptly named Georgia Coal where the BACARDÍ® Anejo Cuatro flirted with Georgia Peach Coca-Cola gained top billing in this area of the experience.

The bottles: Bacardi’s Havana Club Añejo Blanco ($19.99) and Bacardi’s Añejo Clásico ($21.99) The back story: There’s perhaps no more famous a rum maker than the Bacardi company.

Anejo Cuatro gold rum, which launches today 4 April, has been aged for four years and marks Bacardi’s attempt to dominate the premium rum sector. Rum is the last spirit to “premiumise” according to ...

Bacardi's new "Havana Club" rum ad campaign. The new rum is produced in Puerto Rico and double-aged in oak barrels, and will be selling in several U.S. markets this summer.

To celebrate the season, we’ve also repackaged our fan favorite, BACARDÍ Reserva Ocho, a rum blend that is inspired by the original recipe from the Bacardi family’s special reserve dating ...

The launch is part of Bacardi’s plan to provide drinkers with an upscale rum that’s pricier than the brand’s standard offerings. It comes as Bacardi makes moves into the premium space, which ...

Being something of a rum enthusiast myself, and having a collection of over 50 different kinds from all parts of the world, I've decided to provide a list of Bacardi alternatives so that you can ...

SAN JOSÉ DE LAS LAJAS, Cuba — In a warehouse stacked with casks and suffused with aromas of old oak and intoxicating spirits, Asbel Morales is always thinking years ahead. At 48, he's one of ...

There are few things that can hold up to a Chicago winter, and we’ve learned that one of those things is rum. On one of the coldest nights of the year, All-Star 2020 Weekend attendees were ...

Mention the word “rum,” and one immediately thinks of Puerto Rico and the Bacardi brand. No surprise here. According to “The Original Guide to Caribbean Rum and Drinks” (Bar… ...