With parents spending billions of pounds a year on child safety most will put significant time into researching the best car seats and other equipment. When it comes to road safety for car ...

Parents often display a charming 'baby on board' sign in their car window after welcoming a little one. The common assumption is that this serves as a gentle reminder to other drivers to exercise ...

The first “Baby on board” sign was produced by Safety 1st in 1984 and sold 10,000 signs within the first month. The demand ramped up and within nine months, the company were selling 500,000 signs a ...