Aigner-Clark, a former English teacher, conceived the Baby Einstein videos, which combined classical music, verse, puppets and shiny objects. The couple, who live outside Denver, shot the first ...

While The Baby Einstein Company does not explicitly make educational claims, it notes on its web page that the Baby Wordsworth DVD is a "playful introduction to words and sign language." ...

The $500 million baby video market is about to get all shook up. Sesame Street, the country’s No. 1 pre-school education and entertainment brand, is set to launch on April 4 its first series … ...

Baby DVDs fail to boost word power: 'Einstein' show could do more harm than good By FIONA MACRAE FOR THE DAILY MAIL Updated: 05:26 EDT, 2 March 2010 ...

Half of them were asked to watch Baby Wordsmith -- part of Disney’s Baby Einstein series -- at home for six weeks. The 35-minute video highlights 30 common words for household objects.

As the DVD reviewer for Parenting magazine, I have watched hundreds, if not thousands, of programs designed to divert the babble-and-drool contingent, from spoon-feedy primers on the ABCs to lava ...

It turns out that popular baby videos don't create geniuses, and may even hinder development. University of Washington researchers warned in a report released Tuesday that Baby Einstein, Brainy ...

She shot the first Baby Einstein video in her own basement with a borrowed camcorder, a few puppets, and an $18,000 budget. Five years later, she sold the company to Disney for a reported $25 million.

www.memorylanemedia.com Aigner-Clark and her husband, Bill, were hoping sales of their Baby Einstein video would cover its $15,000 cost. "That first year, we did about $100,000 in sales," she says.

Taking on Baby Einstein’s DVD empire is a formidable task. But Juno, a precocious puppet with big googly eyes, pigtails and a red dress, is up for the job. Her strategy: Create original ...