Aigner-Clark, a former English teacher, conceived the Baby Einstein videos, which combined classical music, verse, puppets and shiny objects. The couple, who live outside Denver, shot the first ...

The $500 million baby video market is about to get all shook up. Sesame Street, the country’s No. 1 pre-school education and entertainment brand, is set to launch on April 4 its first series … ...

While The Baby Einstein Company does not explicitly make educational claims, it notes on its web page that the Baby Wordsworth DVD is a "playful introduction to words and sign language." ...

Half of them were asked to watch Baby Wordsmith -- part of Disney’s Baby Einstein series -- at home for six weeks. The 35-minute video highlights 30 common words for household objects. Advertisement ...

A study of almost 100 boys and girls aged between one and two found that regularly watching a DVD from the Baby Einstein range did nothing to boost their vocabulary.

She shot the first Baby Einstein video in her own basement with a borrowed camcorder, a few puppets, and an $18,000 budget. Five years later, she sold the company to Disney for a reported $25 million.

As the DVD reviewer for Parenting magazine, I have watched hundreds, if not thousands, of programs designed to divert the babble-and-drool contingent, from spoon-feedy primers on the ABCs to lava ...

It turns out that popular baby videos don't create geniuses, and may even hinder development. University of Washington researchers warned in a report released Tuesday that Baby Einstein, Brainy ...

Taking on Baby Einstein’s DVD empire is a formidable task. But Juno, a precocious puppet with big googly eyes, pigtails and a red dress, is up for the job. Her strategy: Create original ...

Aigner-Clark and her husband, Bill, were hoping sales of their Baby Einstein video would cover its $15,000 cost. "That first year, we did about $100,000 in sales," she says.