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BP has unveiled a new "green" brand image, in an attempt to win over environmentally aware consumers. The new green, white and yellow logo replaces the BP shield and is designed to show the company's ...
BP, already bedeviled by an out-of-control well spewing millions of gallons of oil into the Gulf of Mexico, now finds itself with one more problem: Tony Hayward, its gaffe-prone chief executive.
BP Amoco, the oil company, was criticised last night after unveiling a new logo that will cost £136 million to introduce at a time when petrol prices are rocketing. The logo, which resembles a ...
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