The bottle of BBQ sauce was strategically placed as a bookend, likely referencing the CEO's 2016 live stream from his backyard where he professed his love for "smoking meats" with Sweet Baby Ray's.

If you’re like me, when you eat at Smoque BBQ, you often save a couple of sauce containers to take home for later dipping pleasure. But I’ve always wished I could just buy a big bottle of the ...

About eight out of every 10 customers at Bobcat's ask for extra sauce on the side of their order, Johnson says. That was another indication that she needed to start selling it in large quantities.