In the data, there's a marked difference in the effectiveness of a wide range of tactics between those focused on leads and those focused on demand. Ultimately, there is no silver bullet. Success in ...

Good content marketing prioritizes establishing trust, providing authentic insights, and tackling the challenges faced by ...

Experiential marketing is widely perceived to be a new phenomenon, especially in B2B circles. However, B2C brands have been implementing experiential activations for years. Wrigley's and Pabst ...

B2B Marketing: Growth Strategies for Your Organization is designed ... Assess the effectiveness of your organization's current demand generation tactics Determine the strategic role of demand ...

Playing it safe is the riskiest strategy of all,” writes Udi Ledergor in Courageous Marketing, a bold new playbook for B2B ...

B2B tech marketing is shifting from a traditional ... each with its own set of KPIs and tactics. Today, data drives all facets of marketing, breaking down silos and ensuring alignment across ...

Measuring ROI at the tactical level is misleading. It’s time to prove how brand investment delivers meaningful, long-term financial returns. The post Why ROI is undermining B2B marketing effectiveness ...

B2B tech marketing is evolving rapidly. Traditional lead-generation models are giving way to more targeted, influence-driven strategies that focus on long-term engagement rather than short-term ...

It’s time for B2B marketing teams to shift from the short-term tactics of the “digital age” and focus on driving sustainable business growth says Colin Gray, McCann Central In our hyper-connected, ...

These internal influencers help humanize B2B brands and provide technical expertise in specialized ... seamless integration with other marketing tactics, and development of long-term influencer ...

It offers software solutions to event planners for online event registration, venue selection, event management, mobile apps for events, email marketing and web surveys. At 2015 Connect, its annual ...