AI can save thousands of dollars worth of tedious tasks, Paramount gets a knockout UFC deal, OpenAI releases GPT-5.

Stop chasing names and start targeting buyers ready to buy. AI-powered relevance tools let teams focus content, align with ...

Nuance may be needed when measuring the effectiveness of creativity, but adopting a “show not tell approach” is putting B2B ...

Emotional Marketing Along The Funnel The B2B funnel is different (longer and more complex) than the B2C funnel.

The historic marketing funnel, which treats buyers as leads to be captured, no longer reflects modern B2B buying behavior.

We’ve written about the general marketing funnel before and the several ways companies visualize them. In this post we’ll focus on the B2B marketing funnel, and discuss the channel data used ...

With a new younger generation of B2B buyers comes a new set of pull triggers that the traditional B2B sales funnel cannot accommodate, leading to many leads' being missed. B2B businesses have changed; ...

B2B marketers face growing pressure to deliver results at every stage of the buyer's journey. The convergence of advertising technology (adtech) and marketing technology (martech) is key to moving ...

B2B tech marketing can feel complicated – but it doesn’t always have to. Here’s a simple strategy that consistently pays big dividends: create a landing page for your product or service and ...

New technology has radically transformed both business buyer behaviour, and consequently the dynamics of the sales and marketing funnel. But, despite these changes and new channels, telemarketing ...

As Paul Slack, founder and CEO of B2B digital marketing agency Vende Digital wrote in a recent LinkedIn article, the dark funnel and dark social are simply where buyers learn to buy.

Funnel was also a great opportunity to network with some familiar faces in the B2B marketing community, and some less familiar ones. Everyone seemed to be enjoying the opportunity for a free day out ...