Businesses are learning how influencer marketing may help increase brand awareness, reputation and revenues as B2B marketing evolves. According to a poll conducted by InvespCro, 94% of marketers ...

First, the good news: B2B marketers are indeed finding success with content marketing: 62% of B2B marketers in North America say their organization's overall approach to content marketing has been ...

Search Engine Land » PPC » 2024 B2B trends: 6 key areas for marketing success Chat with SearchBot Please note that your conversations will be recorded. Staying ahead of the curve is imperative ...

The success of any business greatly relies on marketing; however, whether your company operates in a B2B or B2C environment can have a profound effect on what kind of marketing strategies you ...

The researchers also developed B2B marketing spend forecasts based on economic indicators and published data. Some 49% of B2B marketers say they are somewhat concerned about geopolitical tensions (e.g ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. In the dynamic world of ...

We hear from IBM, Capgemini, Workday and EY about how B2B marketing is being reimagined as it looks to forge deeper connections with people. Think B2B marketing is all about spreadsheets and jargon?

And yet, B2B brand marketing is often treated as an afterthought in B2B – a nice logo designed to sit on every advert, email signature and whitepaper, in order to bring a level of consistency and ...

CAMBRIDGE, Mass.--(BUSINESS WIRE)--According to Forrester’s (Nasdaq: FORR) 2025 B2B marketing and sales predictions, as Millennials and Gen Z buyers drive purchasing decisions, more than half of ...

The startup wants to solve that problem, especially for small marketing teams, with a generative AI-based platform that creates content for large-scale omnichannel B2B campaigns. The company ...

Loosen up, have some fun with your B2B ads – and cut through. Who said B2B marketing had to be serious? / Monday.com via Youtube Within the history of B2B marketing, creativity has sadly often ...

SINGAPORE, Oct. 23, 2024 /PRNewswire/ -- According to Forrester's (Nasdaq: FORR) 2025 B2B marketing and sales predictions, as Millennials and Gen Z buyers drive purchasing decisions, more than ...