First, the good news: B2B marketers are indeed finding success with content marketing: 62% of B2B marketers in North America say their organization's overall approach to content marketing has been ...

Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. In the dynamic world of ...

The success of any business greatly relies on marketing; however, whether your company operates in a B2B or B2C environment can have a profound effect on what kind of marketing strategies you ...

Instead, B2B marketers are engaging in a forward-thinking approach. They are looking to long-term strategic outcomes built on marketing messaging that continuously increases brand value ...

We hear from IBM, Capgemini, Workday and EY about how B2B marketing is being reimagined as it looks to forge deeper connections with people. Think B2B marketing is all about spreadsheets and jargon?

CAMBRIDGE, Mass.--(BUSINESS WIRE)--According to Forrester’s (Nasdaq: FORR) 2025 B2B marketing and sales predictions, as Millennials and Gen Z buyers drive purchasing decisions, more than half of ...

B2B influencers have become all the rage in influencer marketing, with 75% of B2B businesses already using them in their campaigns, according to a new study from the ad agency Ogilvy. Ogilvy ...

The startup wants to solve that problem, especially for small marketing teams, with a generative AI-based platform that creates content for large-scale omnichannel B2B campaigns. The company ...

The importance of brand in B2B marketing has “never been more important”, according to a study by Dentsu into B2B buying decisions. According to the report, this is because the value of lead ...

As digital transformation accelerates, B2B influencer marketing is emerging as an effective sales channel. In a marked departure from the industry's historical reliance on tradeshows and direct ...