Search Engine Land » Guide » B2B vs. B2C: Key differences & marketing tactics Sponsored by Semrush, written by Nichola Stott, & edited by Nichola Stott Chat with SearchBot Please note that your ...

B2B marketing is often seen as different from B2C marketing, and for good reason. Businesses in the B2B sphere typically view marketing strategies as a cost instead of a measurable investment. They ...

B2B is often seen to lag behind B2C in marketing, and nowhere is that more true than in the pharmaceuticals industry. Pharma isn’t exactly known for its creativity, and brand-building often ...

How do you see this shift shaping traditional B2B marketing approaches? Turco: Social media advertising campaigns on traditionally viewed B2C platforms like TikTok and Instagram are pushing B2B ...

Are B2B and B2C firms adopting generative AI tools for marketing at the same rate? How does generative AI use differ among firms in different countries? To find out, Capgemini surveyed 1,800 ...