B2B leaders say economic climate is the top factor influencing marketing spend, whereas B2C leaders say corporate financial performance is the top factor influencing spend, according to recent ...

B2C companies, in contrast, focus on high-volume transactions, shorter decision windows and broad-market appeal. B2B ...

Are B2B and B2C firms adopting generative AI tools for marketing at the same rate? How does generative AI use differ among firms in different countries? To find out, Capgemini surveyed 1,800 ...

Email is still the cornerstone of business-to-business (B2B) marketing. According to recent ... Next, we leverage our B2C records to weave in consumer attributes for each of those prospects ...

If your marketing still follows the old playbook, it’s time to rip it up. The walls between B2B, B2C and nonprofit marketing are coming down, and the future belongs to those who can blend the ...

B2B fintech Blackline has been on a mission to transform the role of marketing within its business. Once seen as a purely a service-led function, marketing is now viewed as a key strategic driver of ...

Before digital technology and the internet, all B2B firms were limited in how ... just like a consumer,” he told Marketing Week. As B2C experiences continue to improve, B2B brands need to ...

Granted, email lead nurturing and account-based marketing would seem to be more widely used in B2B. Here’s one explanation of the difference between B2B and B2C: That 37.7% of the respondents ...

[07:21] B2B tech driving innovative customer experiences - Carrie challenges the conventional wisdom that B2C marketing is more innovative than B2B. She explains that B2B tech companies are now at ...

Marketing managers, including professionals shifting from B2C environments ... Participants will need the following to access the B2B Marketing program: Valid email address Computing device connected ...

Aruna Shankaranarayanan, who was with Intel Corporation as Media and Marketing Innovation Lead, has joined Adobe as Marketing ...