Whether they’re targeting individual consumers or companies, B2C and B2B marketing are no longer as different as we once ...

Search Engine Land » Guide » B2B vs. B2C: Key differences & marketing tactics Sponsored by Semrush, written by Nichola Stott, & edited by Nichola Stott Chat with SearchBot Please note that your ...

The ease, efficiency and personalisation of doing business via the B2C platform model is putting increasing pressure on B2B companies to digitally transform how they work, encouraging the adoption ...

From values to visual identity, this article explains what a brand really is – and why it’s far more than a name or a ...

It’s frustrating to hear some marketers dismiss the differences between B2B and B2C by claiming, “It’s all business to human.” While it’s true all marketing ultimately targets people ...

Are B2B and B2C firms adopting generative AI tools for marketing at the same rate? How does generative AI use differ among firms in different countries? To find out, Capgemini surveyed 1,800 ...

The world of content marketing has long been divided into two distinct buckets: B2C and B2B. But as our understanding of customers' minds evolves, it's becoming evident that separate lines can—and ...

Playtech has announced the sale of its German B2C business HappyBet to Pferdewetten AG. Confirmed on Wednesday, the agreement ...

Emily Ketchen discusses bringing artificial intelligence into the marketing organization and how to stay agile during periods ...

On the B2C side, the firm created the in-house e-commerce brand Balboa Kitchen, which sells fibre and protein products such ...