Few B2B brands use CTV — which is exactly why you should. See how smart targeting and creative can build brand and drive ...

LinkedIn’s latest benchmark report reveals how video content and creator partnerships are driving trust and growth in the B2B ...

True personalization starts with behavior, not labels. B2Me marketing brings emotional context back into digital strategy.

As alluring as this segmentation sounds, choosing between B2B or B2C should primarily be about how your sales strategies are constructed. Let’s deconstruct the typical misunderstanding.

The B2B customer is looking for a product or a service that would add value to the business; an incorrect choice will cause damage both to the business and the career of the decision-maker. A B2C ...

What Do B2B & B2C Mean?. Most small businesses sell to other businesses or to consumers, and the acronyms B2B and B2C represent these relationships in abbreviated form. And there are exceptions ...

B2B vs. B2C Marketing Is a False Divide When it comes to software marketing, business to consumer (B2C) and business to business (B2B) often are segregated into seemingly incompatible camps.

The B2B sales leader has the louder voice and influence with the CEO/CFO which means the B2B CMO needs to be on top of this alignment opportunity and lead the firm through to the promised land. The ...

This is important data for B2B companies to embrace, as it proves that B2B customers do turn to social media to learn about potential vendors, and therefore expect to be able to find some kind of ...

B2C businesses understand this and have been hard at work on it for years, but B2B businesses, generally speaking, have been late to the party in realizing that there are emotion-driven human ...

But B2B v B2C might not be the best way of capturing that distinction. As Rodgers says, asking, “is the purchaser a business or a company?” isn’t necessarily the best way of finding out ...