Sponsored by Semrush, written by Nichola Stott, & edited by Nichola Stott B2B and B2C business models target two completely different audiences. The two types of businesses also differ in their ...

Explore how B2B and B2C companies adopt genAI differently — from sales cycles to social media strategies and beyond. The post How B2B and B2C brands adopt genAI — same tech, different strategies ...

B2B marketing differs from business-to-consumer (B2C) marketing, which sell to individuals rather than organizations. Digital marketing is where 56% of B2B marketers spend their budget to promote ...

In the world of marketing, there's a misperception that B2B marketing is serious and logical and that B2C marketing is fun and creative. Though B2B marketers may need a deeper understanding of ...