B2B tech marketing is evolving rapidly. Traditional lead-generation models are giving way to more targeted, influence-driven strategies that focus on long-term engagement rather than short-term ...

LinkedIn unveiled the Companies Hub within Campaign Manager, enhancing its Company Engagement Report to give B2B marketers deeper insights into how companies engage with their brand.

Pepper also expects B2B marketers to “bet big” on video to improve ROI. With 81% of B2B ads failing to gain adequate attention or drive recall, B2B marketers are now engaging buyers through video ...

Founded by a seasoned B2B marketing leader, Stratcora believes ambitious tech companies deserve flexible, strategic marketing support that adapts as Tuesday, 02 January 2024 12:17 GMT عربي ...