For B2B tech companies, a strong PR strategy is crucial. Keep these essential elements in mind to help boost your company's credibility and give you an edge over your competitors.

B2B tech marketing is evolving rapidly. Traditional lead-generation models are giving way to more targeted, influence-driven strategies that focus on long-term engagement rather than short-term ...

SANTA BARBARA, Calif.--(BUSINESS WIRE)--HG Insights ®, the global provider of data-driven insights to 90% of Fortune 100 ® B2B tech companies, has today announced an updated integration to the ...

B2B companies should be looking to thought leadership to build credibility and community with customers. [Images: Adobe Stock / ASDF – photon_photo] The Fast Company Executive Board is a private ...

LinkedIn unveiled the Companies Hub within Campaign Manager, enhancing its Company Engagement Report to give B2B marketers deeper insights into how companies engage with their brand.