Now the onus is on B2B marketers to get social media right. Finding the right digital community to bolster your business used to be a simple task.

Getting value from social media as a marketing channel requires a clear, focused strategy. But where do you start when it comes to planning your social media strategy? This 2-page social media ...

Today I'm super excited to bring you episode 39 of the Marketing Smarts Live Show. This week's topic is all about how B2B marketers can use an organic social media strategy for success. So if you're ...

The opportunity is there. The question is whether you’ll lead the conversation—or get drowned out by the noise.

Social media is now a mature practice integral to the success of virtually every B2B organization. But, although other key marketing communication disciplines have clear "owners"—advertising is ...

Sponsored Content: 5 Reasons Why Every B2B Business Needs Social Media Whatever type of business you have, social media is crucial to your marketing strategy. IDG Connect found that 76% of B2B ...

With more than 50 million businesses owning a Facebook Business Page and 94 percent of B2B organizations relying on LinkedIn for content marketing and distribution, it is clear that social media ...

A robust marketing strategy is all-inclusive, incorporating and utilizing social media platforms in the ways they most present value. A little effort can still go a long way almost anywhere.

Social media marketing might appear straightforward, but it’ll take more than just a few posts to truly make an impact. Here are some key social strategy tips.

Social Media marketing can be tricky in B2B communications. Why not take advantage of SiliconCloud’s free Social Media Evaluation for your brand, company or products.

With over 3.2 billion social media users globally, it's not surprising that B2B marketers are increasingly focusing on social media marketing. It's quite likely your customers are on social media ...

This two page social media marketing strategy template will make it easy for you to draw up your game plan, from objective setting through to response management and engagement reporting. Step-by-step ...