In 2025, staying relevant means optimizing every touchpoint, from AI-powered prospecting to personalized content delivery.

Digital channels now account for 61% of total marketing spend, according to the Gartner 2025 CMO Spend Survey.

The acquisition reinforces Oktopost’s commitment to helping B2B marketing leaders create more impactful content.

In B2B environments, effective communication is crucial for shaping revenue outcomes and brand perception. By aligning ...

Plus: The pivot to video is really happening, digital subscriptions may have peaked, and other findings from RISJ's 2025 ...

TWAI announced its acquisition of social travel platform and B2C tour marketplace Travello on Thursday, 26th June.

B2B marketing trends 2025 include integration of AI and automation, a growing focus on data privacy, and building community ...

Talk To Media is delighted to welcome Lucy Marshall as the newest addition to its growing digital team. Lucy joins the agency ...

Social media is essential for B2B lead gen, with LinkedIn driving 80% of leads. Intent Amplify® crafts data-backed strategies to convert engagement into sales. Book a consultation.

Forget the low-hanging fruit and reach for the numbers that tell you what's really working. The post 7 vanity metrics marketers should avoid, and 7 to replace them appeared first on MarTech.

The Cannes Lions International Festival of Creativity on day three revealed the winners in Creative Data Lions, Direct Lions, ...