businesses need to blend pre- and post-pandemic sales strategies. Before the pandemic, most B2B selling was conducted in person. Initial meetings were about discovery so sales professionals could ...

This is where B2B social media is different. B2C companies often use social media as a direct selling channel. Their strategies are focused on consumers, who generally have the authority to make ...

In the world of B2B, customer loyalty ... AI can help businesses implement targeted strategies to retain existing customers and encourage upselling or cross-selling opportunities.

B2B selling is in trouble ... It’s time for all executives and leaders to implement deep-sales strategies and technology for the good of our companies and our customers. Learn more about ...

With decades of experience in business development, sales, and marketing, the pair have worked with some of the world's ...

Eric, founder of Virio, is helping B2B companies ditch outdated tactics and embrace content as their most powerful growth ...

Here, lead gen specialists Digitalzone explore the complexity of selling to B2B buying committees ... Dive into tailored strategies that engage every buying committee member, starting from ...

It’s also important to mention that some B2C and B2B companies occasionally engage in B2G marketing to secure additional contracts in the public sector. (For example, SpaceX selling space ...

She holds a Bachelor of Science in Finance degree from Bridgewater State University and helps develop content strategies. Business-to-business (B2B), also called B-to-B, is a form of transaction ...