As alluring as this segmentation sounds, choosing between B2B or B2C should primarily be about how your sales strategies are constructed. Let’s deconstruct the typical misunderstanding.

Today, the pre- and post-pandemic worlds of B2B sales are blending. We won't return to pre-pandemic standards of sales engagement, but we also won't be working exclusively in a virtual world.

Tips for B2B sales strategies “Dealstorming — The Secret Weapon that Can Solve Your Toughest Sales Strategies” by Tim Sanders (Portfolio/Penguin, $28).

3 Best Courses for Learning AI in B2B Sales Exploring how to use AI in B2B sales can be daunting, but enrolling in high-quality and relevant online courses can be a good starting point.

Whether you're trying out artificial intelligence applications or launching a new social media platform for your B2B efforts, a few tips and best-practices can make your B2B campaign resonate and your ...

The Gist Shift the perspective. B2B marketers must focus on long-term strategies rather than short-term gains for sustained success. Emphasize differentiation.

Establishment: Create a sustainable ecosystem where data drives personalized, high-conversion strategies. Email remains a critical channel for B2B marketers. By using strategies that reflect the ...

Here are five B2B marketing strategies that we've helped clients implement to fill the sales funnel with more MQLs: 1. Set the foundation with thought leadership.

First of all, there’s no doubt among B2B marketers that email marketing has its place. In fact, according to the marketing trends research my team conducted, 83% of marketers consider email ...

Each participant had engaged in a B2B purchase of greater than $10,000 in annual value within the last 24 months. To read 6sense’s 2023 B2B Buyer Experience Report, visit here.

The debate is over. We no longer wonder if social media is as effective for B2B marketers as it is for B2C. Of course there are many more end-consumer buyers in the world than business buyers, but ...