Unlike consumer-level selling, completing B2B ... sales engineer, must first understand all the aspects in the transaction — industry, business, customer, problem and solution. This hiring kit ...

If you are going to manage or invest in large companies, you will need to understand how to manage your top line, your sales organization. This course draws heavily although not exclusively on ...

Telemarketers relying on the B2B exemption must ensure that they do not transition sales efforts to target the individual answering the call when the "business" states that it does not have a need for ...

B2C examples include: B2B and B2C businesses differ in sales cycle length, purchase decisions, customer relationships, and more. The B2B sales cycle is usually longer and more complex than B2C.

Mike Moorman - Academic Director; Adjunct Lecturer of Executive Education; ZS Principal (Emeritus), B2B Sales Strategy and Transformation Practice Leader Arun Shastri - ZS Managing Principal, B2B ...