Will Your B2B Sales Job Survive AI? Not long ago, I got sucked into a heated LinkedIn debate about whether AI will eventually automate (and replace) the B2B sales profession. These discussions seem to ...

A well-written sales associate job description will help you attract candidates with the required skills to carry out the responsibilities expected of a sales associate. This includes an overview ...

Moreover, B2B buyers today are better informed, empowered and more discerning. Decision makers typically conduct extensive research before engaging with sales representatives and therefore expect ...

On March 7, 2024, the Federal Trade Commission announced significant amendments to its Telemarketing Sales Rule. The effective dates for these changes are tied to publication of this announcement ...

According to Forrester’s (Nasdaq: FORR) 2025 B2B marketing and sales predictions, as Millennials and Gen Z buyers drive purchasing decisions, more tha ...

To adapt, companies should follow a new B2B sales playbook: 1) build the right team for the job, 2) create simplified content that articulates the firm’s industry offerings, 3) push the content ...

By 2028, 50% of sales leadership roles will be filled by individuals from historically underrepresented groups, according to Gartner, Inc. To address chronic ...

ML and automation: B2B essential As B2B tech sales teams likely come under more pressure to do more with less in 2023, automation will need to be part of the recipe. Machine learning (ML) is at a ...

Lusha, a sales intelligence platform for B2B sales, is helping with a crowdsourced database that helps companies narrow down their lists of potential customers to the most likely candidates.

Buyers want it. Sellers need it. But how do you get B2B omnichannel right? How do you create a seamless experience for customers and drive profitable growth for suppliers? It’s not trivial, but ...