What’s worse is that many B2B marketers too often buy into this narrative, and see consumer brands as exciting while believing that their product is boring. This is a common trap.

Navigate the competitive landscape of B2B product marketing with precision. Discover the commercialization process and why customer-centricity is paramount in B2B product marketing. Equip yourself ...

LinkedIn is the right one for B2B marketers hungry for more engaging formats and better data visibility looking to divert ...

B2B Marketing Executives" focuses largely on resilience when budgeting the year ahead. Recommendations include investing in ...

This article shows how B2B marketers can use AI to create consistent, high-quality content at scale without sacrificing strategy or brand voice.

Miles appoints Mark Towler as product marketing director to drive go-to-market strategy, channel growth and expansion in pro ...

Product Marketing. This is the content and process involved in taking your product to market. ... Cutting through the clutter of modern-day B2B marketing is tough on so many levels.

Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events. Discover what Propolis can offer you. B2B Content Marketing ...

A pair of San Francisco-based siblings teamed up to found Rocksalt, an agentic AI platform that aims to help B2B companies ...

For marketers buried in sources and short on time, deep research offers a faster path to clarity, synthesis and strategy. The ...

Another common, and dangerous, pitfall new entrepreneurs make is not taking the time to connect with their target market ...

As noted in the 2016 B2B Marketing Trends report, B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more ...