More and more companies rely on compelling images to convey their messages, establish connections, and drive conversions, and as a result, visual content is now a crucial element of ...

What’s worse is that many B2B marketers too often buy into this narrative, and see consumer brands as exciting while believing that their product is boring. This is a common trap.

B2B buyers are losing trust in brand messaging. Learn how marketers can regain credibility using customer voices and ...

With a B2B product launch checklist in hand, you will be well on your way to exceeding expectations for your next launch. More Resources on Launching a B2B Product. Can You Ensure Your Product Launch ...

A pair of San Francisco-based siblings teamed up to found Rocksalt, an agentic AI platform that aims to help B2B companies become influencers of sorts, raising a Lightspeed-led seed round to expand ...

Navigate the competitive landscape of B2B product marketing with precision. Discover the commercialization process and why customer-centricity is paramount in B2B product marketing. Equip yourself ...

Press Release Olto, the AI demo engineer transforming how B2B teams demo and sell software, has raised $5.1 million in pre-seed funding. The round was co-led by Nexus Venture Partners and The General ...

Writing a product description isn't that hard. Your prospect wants to know what you do, what they can do with your product, and the benefits they’ll receive.

Product Marketing. This is the content and process involved in taking your product to market. ... Cutting through the clutter of modern-day B2B marketing is tough on so many levels.

HiBob, the company behind Bob, the people management platform transforming how modern organisations operate, is excited to ...

B2B Bummer: Product Marketing Teams Are Overworked And Understaffed - 05/20/2022. Lack of staff is leading to low team morale and burnout and poor campaign launches, Aventi Group reports.