Ruth Connor, who runs B2B Marketing’s Content Marketing Strategy Training said: “One of the main things you need to do in B2B content marketing is drive profitable customer action. And if you’re ...

Nobody will look forward to sharing a 20 page PDF report. ... Tips to add humour in B2B marketing strategy. Use expressive imagery ‘A picture is worth more than a thousand words.

A tipping point in B2B marketing. The shift to the cloud has dramatically changed how companies approach marketing, and it’s much more of a two-way conversation now and less of the one-directional ...

The digital marketing strategies used in B2B for the industrial sector are completely different from the strategies used in other industries because the audience is unique. According to the 2018 buyer ...

The 4Cs of B2B marketing (Content, Connection, Communication, Conversion) are pillars for a successful B2B marketing strategy. Here’s a breakdown of each and its role in the B2B marketing mix: 1.

And this isn’t just for B2C brands, since 86% of B2B brands find influencer marketing a valuable strategy. That’s a considerable return on investment if you have the right approach.

Instead, we can understand the latest B2B buyer trends and streamline results, delivering real value for our customers and companies. Here’s what you need to know to achieve this. 1. Clear Strategy ...