Client research and discovery are essential components in the process of developing a logo. This is where a B2B agency can truly shine. A collection of seasoned marketing professionals will take the ...

The bank’s cloud-based Pinacle Connect treasury management system automates transaction processes and breaks down data silos, ...

Today’s B2B sellers drive greater customer loyalty and business success by addressing customer pain points, creating value in every interaction, and stitching together the unpredictable pathways ...

To get to that point, though, B2B sellers need to think carefully about what their customers are looking for, and how that is changing as they move into a digital-first relationship. Customers ...

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Capgemini has unveiled its new identity with a re-branded logo to celebrate its 50th anniversary. The new brand style is intended to outline dynamism, precision and people – three values the company ...

However, it’s my experience that personalization is less understood or used in the B2B setting. If you’ll let me go back to the example I used to start this article, I want to touch on the old ...

MOSCOW, May 3, 2011 (GLOBE NEWSWIRE) -- Mechel OAO (NYSE:MTL), one of the leading Russian mining and steel companies, announces the launch of B2B-Mechel, an electronic trading system.