How can B2B companies continue to engage customers ... Your long-form content marketing pieces can be shared as LinkedIn Articles. There are no editorial guidelines, and so articles can be promotional ...

LinkedIn is a significant part of B2B marketing, and the platform is ... Consider providing them with educational content, such as case studies, research, information about the creation of your ...

Contrary to Jack Donaghy's opinion of LinkedIn—("He's on LinkedIn, Lemon. He might as well be dead.")—the site has proved to be an effective marketing tool for B2B companies. As Amanda O'Brien puts it ...