LinkedIn ANZ director of marketing solutions Matt Tindale. LinkedIn has rolled out Accelerate, an automated B2B marketing campaign creation experience fuelled by AI.

Recent changes to LinkedIn’s algorithm mean the platform now pushes quality over engagement. Jenny Sagstrom of Sköna explains how this should impact the B2B content you post.

B2B vendors that create thought-leadership content tend to underestimate the impact of these pieces and overestimate their quality, according to recent research from Edelman and LinkedIn. The report ...

Don't miss a MarketingProfs podcast, subscribe to our free newsletter! On the other hand, advertising on LinkedIn costs more than on other social networks, so marketers shouldn't dive in without a ...