Generating leads for Sales to qualify, follow up with, and eventually sell to is what drives the revenue—and success—of a business. No wonder lead generation is always top of mind for B2B marketers.

If you're a longtime marketer wondering why your marketing automation campaigns don't work like they used to, this marginalization of traditional lead generation is a big part of the answer.

Considering that lead generation is responsible for one of your company's most valuable assets—the customer—lead generation is a cornerstone of your B2B company. At its core, lead generation is the ...

Turn B2B Google Ads into Growth Fuel Vehnta gives you control over your B2B ad budget—cut waste, scale what works, and get the insights to grow faster. Get Your Demo Now ...

LinkedIn's B2B lead generation software has many benefits. But there's a catch--it costs $99 monthly for 50 InMail messages. This can be a setback for small businesses or organizations.

42% B2B marketers only pass leads to sales if the lead has indicated a valid business need 28% only pass if the lead has identified themselves as a decision maker 25% also analyze scoring factors ...

Master B2B Lead Generation with These Tactics There are many ways to generate B2B leads. In this post I’ve outlined three that have worked for many small businesses in our consulting practice.

Like President Obama’s handshake, lead generation comes in two flavors. One is business-to-business (B2B) and the other is business-to-consumer (B2C). Though some might contend that corporations are ...

In the shift from lead-generation to revenue-generation models, leads are not the problem. It's what you get long-term vs. short-term. B2B buying today is led by complex committees seeking more ...