Kathy Floam-Greenspan is the President of Pomerantz Marketing, a full-service B2B agency supporting regional, national and global SMBs. Lead generation as a concept is simple: Find buyers with a ...

B2B Lead Generation: Content is King! Clearly, social media use has skyrocketed in the B2B sector since 2012. We have witnessed a rise in business blogging, infographics, and online videos ...

Lauren is the CEO of S&G Content Marketing, an agency that helps brands build industry-leading thought leadership and customer engagement. In April, U.S. Sen. Catherine Cortez Masto of Nevada ...

Considering that lead generation is responsible for one of your company's most valuable assets—the customer—lead generation is a cornerstone of your B2B company. At its core, lead generation is the ...

In this section, let’s discuss different ways in which you can leverage Instagram Stories for B2B lead generation. To give you a better understanding of its practical usage, we’ve also included ...

The cost of investment is 62% less for content marketing aimed at demand creation than a lead generation strategy. Lead generators are competing for a small audience of buyers already in the market.

If you're relying on content to animate your B2B lead generation, this is exactly what you don’t want to happen ...

Yet, only 1 in 10 marketers say their lead generation efforts are highly efficient and effective. That’s why we’ve compiled the 30 greatest lead generation lessons in this brand new guide, so you can ...

Not all platforms are created equal when it comes to B2B lead generation. LinkedIn Ads can be a goldmine for reaching decision-makers in specific industries or job functions.

Since B2B is an increasingly important area of focus these days, it can be helpful to run through some of the lead generation strategies that are best suited for this purpose.

Keyword research is the necessary first step in content generation. EXPERT OPINION BY PETER ROESLER , PRESIDENT, SMALL BUSINESS SEO @ KICKASS_SEO Jun 3, 2022 ...