The Gen‑AI Explosion in B2B Contexts Gen‑AI spending is forecast to reach USD 644 billion by end‑2025, a 76 % increase from 2024, with a projected CAGR of +41.5 % from 2025 to 2030.

While artificial intelligence (AI) role in B2B marketing to rise, a new survey details how organizations that prioritize AI strategy, data infrastructure and upskilling now will be best positioned to ...

That’s what demand gen does best: It plants the seed between prospective customers and your brand. Lead gen has its role, but without demand gen, it’s like harvesting from a field you never ...

Did you know that nearly half of LinkedIn users are 25-34 years old? Or that 53% of B2B marketers use LinkedIn to identify prospects? Those are a couple of the key insights covered in an infographic ...