Most companies recognize the importance of social media. But recognition isn't the same as understanding, and confusion around its value has led B2B companies to view social's utility through a narrow ...

Make your B2B ads work smarter. Learn how to target high-value decision-makers across key platforms, such as Google, LinkedIn ...

How Will LinkedIn 'Own' This Space for B2B? The concept of stories has been an effort to encourage more spontaneous sharing of daily occurrences across social media. Stories have evolved to see users ...

Targeting trade media has long been an important component of public relations for B2B companies. The ability of these niche industry publications to reach highly specific audiences has been the ...