The social media landscape has not been quiet. In the past few years, we've seen it all—the advent of Meta, Threads, and Bluesky, the launch of the Fediverse, and the development of Mastodon. And, of ...
Kawo, a leading social media management platform in China, has released its 2024 B2B Social Media Marketing Research Report. The report covers crucial insights into the role of social media within the ...
B2B marketers will go anywhere and everywhere to get leads. It’s what keeps six out of 10 of them up at night: generating leads is their biggest challenge, according to data released this month by ...
Ever felt like your B2B social media content is just not hitting the mark? Well, you're not alone. In this episode of the Marketing Smarts Live Show, guest Brooke Sellas, an expert on the subject, ...
The past two years on social media have been a whirlwind for B2B marketers as they change strategies to keep up with different developments. A new generation of Gen Z B2B buyers is also here, who ...
A new report from Oktopost reveals new trends driving the future of B2B social media strategies. By analyzing thousands of social media posts, the company has distilled actionable insights to help ...
Finding the right digital community to bolster your business used to be a simple task. Now the onus is on B2B marketers to get social media right. Finding the right digital community to bolster your ...
As you may have observed, society has gone through one of the largest changes that it has seen in over 100 years. One small virus known as the coronavirus caused Covid-19. And this has changed society ...
Coverage runs all week across the site and on The Drum’s social channels. Winner lists will go live at the end of each show ...
B2B marketing is at a tipping point. As budgets tighten, marketers cling to demand capture and neglect brand. But new ...
If one more CEO of a B2B (business to business) company tells me social media is only for B2C (business to consumer) companies, I might just lose it. I have no idea how that urban legend started, but ...
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