The emergence of social media has revolutionized the B2B marketing landscape and forever changed the way businesses communicate with their customers. In 2021, 91% of small businesses used social media ...

Prepare your B2B social media strategy for 2025 with our Top 9 B2B Social Media Trends guide. Discover how to stay ahead with AI-driven innovations, purpose-driven strategies, and captivating video ...

Finding the right digital community to bolster your business used to be a simple task. Now the onus is on B2B marketers to get social media right. Finding the right digital community to bolster your ...

Instead of reading a company’s brochures and going through their website, people read customer reviews and watch YouTube videos to find out more information about a company and its offerings. But you ...

Don't miss a MarketingProfs podcast, subscribe to our free newsletter! "98% of B2B content I run across is very boring. It's all made up of clichés and facts, and it's tiresome," admits Brooke Sellas, ...

Global digital savings platform, Raisin, has appointed creative-led marketing communications agency Jam for a second year ...

The past two years on social media have been a whirlwind for B2B marketers as they change strategies to keep up with different developments. A new generation of Gen Z B2B buyers is also here, who ...

From video content creation to brand building, these 5 industrial marketing trends are helping B2B companies drive growth and ...

Oktopost has launched a new integration with Microsoft Power BI to help B2B organizations incorporate social media data into their broader analytics ecosystem. With this integration, organizations can ...

As you may have observed, society has gone through one of the largest changes that it has seen in over 100 years. One small virus known as the coronavirus caused Covid-19. And this has changed society ...

If one more CEO of a B2B (business to business) company tells me social media is only for B2C (business to consumer) companies, I might just lose it. I have no idea how that urban legend started, but ...

Ever felt like your B2B social media content is just not hitting the mark? Well, you're not alone. In this episode of the Marketing Smarts Live Show, guest Brooke Sellas, an expert on the subject, ...