The emergence of social media has revolutionized the B2B marketing landscape and forever changed the way businesses communicate with their customers. In 2021, 91% of small businesses used social media ...

Nat Lennox is the Vice President of Marketing & Brand at Sift, a venture-backed startup accelerating the next generation of machines. With 90% of B2B marketers using social media to elevate their ...

Oktopost has launched a new integration with Microsoft Power BI to help B2B organizations incorporate social media data into their broader analytics ecosystem. With this integration, organizations can ...

The past two years on social media have been a whirlwind for B2B marketers as they change strategies to keep up with different developments. A new generation of Gen Z B2B buyers is also here, who ...

That is the key takeaway from the second part of 10Fold’s recently released AI-First, Buyer-Ready: Inside the New Era of B2B ...

Ever felt like your B2B social media content is just not hitting the mark? Well, you're not alone. In this episode of the Marketing Smarts Live Show, guest Brooke Sellas, an expert on the subject, ...

Kawo, a leading social media management platform in China, has released its 2024 B2B Social Media Marketing Research Report. The report covers crucial insights into the role of social media within the ...

Digital agency Hallam has launched a new initiative aimed at supporting professionals working in business-to-business (B2B) ...

In fintech, influencer marketing looks very different from lifestyle-heavy B2C campaigns. For B2B fintech companies, working ...

Social media marketing can be expensive because B2B SaaS companies often struggle to convert those leads into paying customers. But that's only if you rely on third-party data and have a bad offer!

The Shard DM was a highly effective campaign with a modest budget. With an ROI of 193%, it secured 34 new qualified opportunities across a highly-targeted list of 250 accounts, achieving Autodesk’s ...