Now, in this episode, again, I'm talking with Brooke Sellas about Creating B2B Social Media Content That Fuels Human Connections. Relationships are particularly important during a time when people are ...

How to Master the Digital Playbook for Strategic Social Media Growth and Engagement - In today’s digital-first world, social media is no longer optional it’s a business ...

Don't miss a MarketingProfs podcast, subscribe to our free newsletter! "98% of B2B content I run across is very boring. It's all made up of clichés and facts, and it's tiresome," admits Brooke Sellas, ...

Social media is now essential for B2B growth—building trust, targeting decision-makers, amplifying content, generating leads, and delivering measurable ROI across the buyer journey.

Let’s take a look at how we can achieve B2B social success: The best social media platforms to consider for B2B in 2023 Instagram Instagram is sometimes overlooked by B2B companies, but it ...

2) Consider introducing a social media policy By its very nature, social media is a much more informal means of communication than traditional media. With this informality comes risk. It’s therefore ...

Meet your audience where they are First, B2B marketers must understand where their target audience is. For years, LinkedIn has topped B2B social media charts.

A new report from Oktopost reveals new trends driving the future of B2B social media strategies. By analyzing thousands of social media posts, the company has distilled actionable insights to help ...

To understand the current state of social media analytics, we have put four of the leading platforms head-to-head to assess their current features. This group test also illustrates what analytical ...

Reflecting on how social media design has changed, Kateryna Larina a design expert at VistaCreate, a free graphic design software for design newbies, pointed out, “today, visuals are much more ...