As B2B marketing evolves, so do B2B buyers ... 21% of millennials analyze rankings and reports as part of their decision-making process; and 50% of Gen Z is on Snapchat, nearly 45% uses TikTok, and ...

B2B buyers don’t want a feature list. They want confidence, clarity and a reason to believe. Here's how to deliver it. The ...

B2B buyers’ main pain points during the purchasing process are inaccurate pricing and shipping costs (40 percent), slow website load times (29 percent), and poor customer support (28 percent). 31 ...

The new playbook for engaging and nurturing complex B2B buying groups that are giving your team the silent treatment.

Long purchase cycles and challenges with the latest technologies make it more important than ever to earn a seat at the table as a trusted partner, not just a vendor.

Acting quickly is a competitive advantage in industries where time is a valuable resource. A trust-based relationship means ...

The Human Element in B2B Decision-Making At its core, B2B marketing is about connecting with people. Although the purchasing process may involve multiple stakeholders and extended timelines, ...

Analyst firm reveals conflicts across numerous stakeholders and an undermining of digital transformation due to a lack of ...

Seventy-four percent of B2B buyer teams demonstrate unhealthy conflict during the buying decision process, according to a survey by Gartner. Unhealthy conflict occurs when buying team members have ...

Marketing isn’t just about creativity anymore; it’s about crunching numbers and making ... Because in B2B, you’re not just convincing a single person; you’re influencing decision makers ...

in addition to overall decision-making. Though the survey was conducted last November, it offers a relevant glimpse into the process for how leaders, who may include C-suite executives ...