Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

It seems like delays in purchasing decisions have become more common over the last several years. According to multiple ...

Data-driven B2B lead generation in 2025 emphasizes buyer journey orchestration, targeted content, optimized automation, and advanced analytics to consistently deliver qualified leads and measurable gr ...

Business (B2B) sales are foundational to the sustenance of many industries, including manufacturing, technology, trading and professional services. They form the bedrock of global supply chains and ...

The entire business must become comfortable with the fact that rigid 12-month planning is guesswork and that it’s not ...

Seventy-five percent of B2B buyers now say they prefer self-service rather than starting their decision-making process by contacting sales reps. That’s due at least in part to the fact that 64% ...

Many have described the B2B buying process, but when you're building a buying-process map from the ground up, visualizing is easier—and, ultimately, easier to understand. The 'Basic' B2B Buying ...

That fragmented journey complicates alignment and decision-making—making clarity, not just content, the real differentiator. Many B2B brands are losing ground not because their solutions fall short ...

This process is relatively straightforward when just one person is involved. However, the sales journey gets more intricate in B2B decision-making. Here, the end user, ...

Most UK B2B IT marketers are unaware of which information sources are relied upon by their target audience. Or how this differs as their audiences advance through the buying process. CCgroup has ...

In high-value B2B sales, hard-pressure selling and urgency factors simply don’t work. Buying decision usually comes from a committee or an executive who may not be directly interacting with you ...

Holidays Are The Time For B2C In B2B - 11/08/2024. ... B2B decision-making is logical, based on facts, whereas B2C is emotional, swayed by storytelling. Toggle navigation. Publications.