Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

It seems like delays in purchasing decisions have become more common over the last several years. According to multiple ...

Business (B2B) sales are foundational to the sustenance of many industries, including manufacturing, technology, trading and professional services. They form the bedrock of global supply chains and ...

CEO of Customer Think Corp, Bob Thompson, penned an article in October 2012 where he berated those involved in B2B sales and marketing for failing to acknowledge the growth in customer power when it ...

Data-driven B2B lead generation in 2025 emphasizes buyer journey orchestration, targeted content, optimized automation, and advanced analytics to consistently deliver qualified leads and measurable gr ...

Account-based marketing (ABM) personalization delivers up to 300% higher conversion rates, accelerates sales, increases deal size, and drives revenue through targeted, tailored campaigns ...

That fragmented journey complicates alignment and decision-making—making clarity, not just content, the real differentiator. Many B2B brands are losing ground not because their solutions fall short ...

The entire business must become comfortable with the fact that rigid 12-month planning is guesswork and that it’s not ...

Seventy-five percent of B2B buyers now say they prefer self-service rather than starting their decision-making process by contacting sales reps. That’s due at least in part to the fact that 64% ...

However, you must also provide relevant content at the ideal time in the decision-making process. ... The future of AI in B2B sales. B2B decision-makers are becoming increasingly self-sufficient.

This process is relatively straightforward when just one person is involved. However, the sales journey gets more intricate in B2B decision-making. Here, the end user, ...

Holidays Are The Time For B2C In B2B - 11/08/2024. ... B2B decision-making is logical, based on facts, whereas B2C is emotional, swayed by storytelling. Toggle navigation. Publications.