This article builds on my previous one, emphasizing the importance of aligning SEO with the customer journey, specifically for companies that provide software as a service (SaaS) that market to ...

The Customer Journey is a seven-step guideline used by businesses to help them provide the right messaging at the right time as their customers engage in purchasing decisions. In B2B marketing, it ...

A good map helps you see the customer experience through the eyes of your customers. The post Customer journey maps: What you ...

In the world of B2B, customer journey maps have an additional level of complexity because organizations are often selling to a team rather than a single person. Therefore, when building a journey map, ...

From B2B to ecommerce: Navigating the customer journey. The customer’s buying journey begins with recognizing a gap in the customer’s daily experience, such as a missing item, a lifestyle ...

According to the wisdom of this episode's guest, Pam Didner, the customer journey is best approached by B2B marketers not from the customer's perspective but from consideration of the touchpoints they ...

According to new findings from Gartner, the assumption that B2B buyers’ purchase decisions progress in a linear fashion from marketing to sales is fundamentally flawed. In reality, the customer ...

2. Map Your Customer Journey . Thoroughly map out your customer journey, from discovery to purchase. This way, you can anticipate their needs at every stage and provide an exceptional customer ...

Henning Ogberg, senior VP EMEA, Sugar CRM, reveals five tips for mapping your marketing processes from your customers’ point of viewOne of the most effective gateways to changing your business’ ...