advertisement 12-03-2024 DESIGN One of the world’s most boring companies just got one of the year’s most interesting logos Data centers don’t usually invest in high-design logos.

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Take 84 Lumber: Its name is essentially arbitrary, stemming from the company’s location in the village of Eighty Four, Pennsylvania, which itself is named after . . . well, no one is quite sure.

The company was founded in 1837, though it wasn't until 1873 that it used the earliest incarnation of its deer logo, a detailed image of a deer leaping over a log and some greenery -- designed ...

Building a B2B brand in today's dynamic market demands innovative strategies and a commitment to ongoing adaptation. The insights from these CMOs provide a roadmap for achieving success.

Still, merely attending association conferences or trade shows is not enough to reap the benefits that they offer. In fact, poorly handling an event can damage a B2B company’s brand and lead to ...

First and foremost is the John Deere logo, featuring a leaping deer. Considering how long the company has been around, it's no surprise that it has gone through a metamorphosis to become the ...