Marketers, by now, are well-versed in the customer journey. And for good reason: being aware of the twists and turns a customer takes on the way to a sale is incredibly instructive—not to mention ...

If brand activation plays a leading role in your strategy, add "share of search" into the mix for your buying process in B2B. Today, we’re more clued up than ever about how B2B buyers buy. We know, ...

The Drum’s new video series, The Science of Buyability, has launched. The series takes its name from the groundbreaking ...

B2B buyers are evolving their journeys — and moving the cheese along with them. Brands are cracking the code on the B2B buying process. ABM, RevOps, intent, AI, PLG, and a whole lot of technology is ...

Part One of the 2013 Buyersphere reportIf there is a golden moment for B2B marketers, it is the very outset of the buying process. When the blue touchpaper is first lit.Every purchase begins with a ...

While B2B buyers strategically browse social media discussions during their research, web search remains a top source of information. Additionally, nearly two thirds of buyers indicate that content ...

Believe it or not, it’s possible to underestimate the complexity of the B2B buying process. We all know about the challenging combination of long buying cycles, multi-stakeholder engagement, ...

When a brand has established trust in its market, potential buyers have already developed a level of familiarity with them, before a buying motion even begins.

B2B Buyer Experience Report is out. Buyers are engaging with vendors sooner, and AI is playing a role. But if you think you ...

Most consumer retailers recognize that online shoppers won’t bother with anything less than a frictionless experience—because they don’t need to. Business-to-consumer (B2C) companies are continually ...

Something that most of us learn pretty well as consumers is how to buy things for other people. When you’re buying something — maybe a gift for your spouse or clothes for your children — you put aside ...

Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...