We conducted a survey about B2B buying behavior and found that today’s buyers are more cautious and risk-averse, driven by economic uncertainty and the need for greater transparency. In fact ...

Today, B2B buying is not a straightforward transaction ... ML for lead scoring or predicting buyer behavior, and automation platforms for scaling execution, ensuring that each piece in your ...

B2B technology buyers are increasingly turning to digital ... to adapt your sales and marketing approaches to reach today's tech buyers. It looks at how buying behavior is changing, why always-on ...

Advanced technologies and personalized experiences fuel B2B e-commerce growth, emphasizing seamless omnichannel interactions ...

A simulated buyers journey shows how ChatGPT search influences B2B buying through research, decision-making and vendor discovery. The post How ChatGPT search reshapes the B2B buyer’s journey appeared ...

Discover nine key B2B marketing trends for 2025, from AI-driven personalization to trust-focused data strategies.

Key trend insights revealed in Sana’s latest study, conducted in partnership with Sapio Research include: B2B Buyers Are Fed Up with Inaccurate Information Online buying may be the default, but 85% of ...

The B2B buying journey is as complex as it’s ever been: more channels, more people involved from more functions, more interactions. And all of that affects the sort of content that marketers need to ...

Signals aren’t just names on a list—they’re windows into buyer behavior. But when we reduce ... But in reality, B2B buying is a complex, multi-stakeholder process. Both of the above can ...

“Real-time data is about more than accuracy; it’s the fix B2B ecommerce needs to rebuild trust and create lasting relationships in a market where every decision counts.” Online buying may be ...