Here's how to use brand positioning research to differentiate your B2B brand, strengthen market perception, and drive ...

B2B and B2C business models target two completely different audiences. The two types of businesses also differ in their sales cycles, relationships with customers, and marketing tactics.

Too often, we forget that behind every job title and company logo is a person ... or help their business grow. And nothing is more personal than that. That’s where we, as B2B marketers, need ...

B2B is often seen to lag ... That brand is more than just a logo - it’s your company’s reputation. It’s what people remember about your business when a buying decision arises, and any ...

“I’ve been working, actually for two years now, on this launch, in terms of how do we establish a PayPal as a B2B business,” Keller said. PayPal, founded in 1998, was synonymous with its ...