Are B2B and B2C firms adopting generative AI tools for marketing at the same rate? How does generative AI use differ among firms in different countries? To find out, Capgemini surveyed 1,800 ...

Figma is an example that proves how scalable an offering can be across both B2C and B2B markets while maintaining the same core user profile. Initially, it aimed to create simple and free creative ...

B2C operates on a much lower value per transaction but caters to a vastly larger audience. For martech, the personalization demands in B2B are far higher, requiring extensive data to profile and ...

In the debate about the crossover between B2B and B2C, Brave Bison’s Andy Platt and Brenda Imeson ended up with six compelling reasons the playbook is changing as part of The Drum’s B2B focus.

Many global brands commonly thought of as business-to-consumer (B2C) are seeking and seeing growth by building the considerable business-to-business (B2B) parts of their enterprises. While leaning ...

We show a few saucy pictures of Korean dictators ... It always ends with the same B2B query. And while it’s a fair question, it is also a dumb question. It’s fair because most articles, examples and ...

In September 2012, Russell Glass, CEO of Bizo, wrote a great article on Marketing Profs about how the best B2B marketers think like B2C marketers. In his article, Glass says "the best B2B marketers ...

As CMO for both Lenovo’s international sales organization and Intelligent Design Group, inclusive of PCs and Motorola, Ketchen oversees both B2C and B2B marketing around the globe. Marketing ...

Business-to-business stands in contrast to business-to-consumer (B2C) and business-to-government (B2G) transactions. Business-to-business (B2B) is a transaction or business conducted between one ...