Sponsored by Semrush, written by Nichola Stott, & edited by Nichola Stott B2B and B2C business models target two completely different audiences. The two types of businesses also differ in their ...

B2B or B2C? This has been one of the most discussed topics in the last five years of our company. A lot of people have raised different kinds of questions on our take on B2B and B2C. And ...

B2B marketing is often seen as different from B2C marketing, and for good reason. Businesses in the B2B sphere typically view marketing strategies as a cost instead of a measurable investment. They ...

Are B2B and B2C firms adopting generative AI tools for marketing at the same rate? How does generative AI use differ among firms in different countries? To find out, Capgemini surveyed 1,800 ...

B2B payment platform Payhawk has grown its business using digital channels and LinkedIn, but it is now prioritising brand building as it looks to differentiate itself in a competitive market. Payhawk ...

B2B is often seen to lag behind B2C in marketing, and nowhere is that more true than in the pharmaceuticals industry. Pharma isn’t exactly known for its creativity, and brand-building often ...

The B2B revenue contribution is expected to decrease, potentially dropping to 30-40% of total revenue in 2025, as B2C growth outpaces B2B. Q: What is the outlook for Perfect Corp's B2B segment ...