As we navigate the complexity of modern business, it’s becoming clear that a human decision maker is at the heart of every ...

Karolyn Raphael is President & CEO of Winger Marketing, a marketing and PR agency known for its B2B marketing programs and ...

Explore how B2B and B2C companies adopt genAI differently — from sales cycles to social media strategies and beyond. The post How B2B and B2C brands adopt genAI — same tech, different strategies ...

When it comes to B2B marketing, generating high-quality leads is often a major challenge. Many businesses spend significant ...

Artificial intelligence (AI) has become a fixture within many B2B marketing organizations, with generative AI (GenAI) gaining ...

Marketers and sales professionals gain access to audience intelligence that provides insight into B2B audiences beyond their titles, enabling impactful campaigns and precise audience targeting.

In today’s digital-first world, AI is reshaping how B2B marketers connect with their audience. In an environment where success hinges on data-driven insights, AI arms marketing teams with the power to ...

Research has often cited that B2B buying cycles are longer and more complex, but marketing and sales teams say they’re now ...

Vereigen Media is dedicated to redefining B2B marketing by pioneering innovative solutions that emphasize quality over ...

“B2B organizations must prioritize full-life-cycle personalization ... behavior-based personalization (30 percent), and custom content creation based on audience data (27 percent) are popular as well.

SERPsculpt, a dedicated B2B SaaS SEO agency, is happy to announce the launch of its new content at scale program for B2B ...

Audiense, a leading audience intelligence company, announced an innovative integration with LinkedIn, the world's largest professional network. This integration allows users to harness LinkedIn's ...