1. Increasing Traffic Costs Global website traffic dropped by 3.3% year-over-year (YoY), forcing brands to depend more on paid ads. Paid sources now account for 39% of all traffic, a 5.6% increase.

Average cost per click for lead campaigns: $1.88 (down from $1.92) Average conversion rate for lead campaigns: 8.78% (up from 8.25%) Average cost per lead: $21.98 (down from $23.10) Why we care.

AdRelevance data released today states that vertical online ads cost advertisers $54 for 1,000 impressions (CPM) - almost twice as much as full-size horizontal banner ads ($28 for 1,000 ...

Heavy online marketing spending by Temu and Shein is making it more costly for other retailers and brands to reach shoppers on Black Friday, marketing and industry experts say, with both platforms ...

CPCs increased for 60% of industries, but only by 2%, on average. The average CPC was $4.22 in 2023 and $4.01 in 2022.