But can a plant-based product be effective? Aveda scientists say yes—the secret being the brand’s vegan curl-strengthening peptides, which are derived from hydrolyzed pea and vegetable proteins.

The Curl Enhancer Cream easily won the popularity contest among Allure editors. “I have a variety of curls, from 2C S-waves to 3B coils, and Aveda's Be Curly Advanced Curl Enhancer Cream does an ...

But, I will say, after trying out Aveda’s NEW be curly advanced ... on a little water and applied the be curly advanced™ curl enhancer cream, which served me well throughout my travels.

The Aveda Be Curly Advanced range consists of seven products: a shampoo and conditioner, a co-wash, a curl enhancer cream, a curl defining gel, a curl perfecting primer and an intensive curl masque.