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Apple is integrating augmented reality technology into the iPhone’s camera app, a person familiar with the matter told Business Insider. The effort, which involves teams from several acquired ...

Technology is booming, and the world is moving fast. In recent years, Augmented Reality (AR) and Artificial Intelligence (AI) ...

Apple reportedly canceled its augmented reality glasses project earlier this ... Apple had originally intended for it to pair with the iPhone but, due to using too much battery power, decided ...

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While people wait for the iPhone's augmented reality apps to arrive, AR is already hard at work for some of the biggest firms in the world. But for some of the biggest companies in the world ...

Whether you’re switching between an iPhone, iPad, or Mac ... Apple’s operating system for augmented reality devices, is a key influence on these updates. Its design elements, such as 3D ...

Apple CEO Tim Cook has long believed in the potential of augmented reality, envisioning a future ... Apple Glass aims to be a companion to your iPhone, acting as a 'third screen' by displaying ...

iPhone and iPad apps aren't optimized for ... Apple analyst Ming-Chi Kuo believes that Apple could be planning augmented reality "contact lenses" that could launch sometime in the 2030s.

AMC Theatres is thinking outside of the box with how mobile can elevate the moviegoing experience via an in-application augmented reality feature. The movie chain has updated its iPhone app to let ...