Blurring the lines between fantasy and reality, virtual influencers are hugely popular with teenagers and will yield increasing power as interest grows in the 'metaverse', industry experts say.

The 34-year-old Filipino American digital artist, influencer, author and “augmented reality lens creator” began her journey of creating funny social media filters six years ago as a “curious ...

Gadget nerds and social ... update. augmented reality (AR) is technology that enhances or provides additional information about what we see in physical reality through digital images, sounds ...

Social commerce has become an integral part of the digital media mix for many consumer ... The opportunity I am alluding to is Augmented Reality (AR), which could power social/commerce platforms ...

Augmented Reality's Impact on Marketing and Retail One of the most significant shifts brought by AR in social media is its impact on marketing and retail. According to industry analysts, augmented ...

Photos: Getty Images. Facebook co-founder Mark Zuckerberg loves the idea of a digitally-enhanced, alternative reality so much that he rebrnaded his multibillion-dollar social media company as ...