Milwaukee marketing agency Hoffman York developed the tour of 10 Historic Third Ward buildings and their 13 ghost signs, or faded advertisements.

Science journal, Nature has launched its first augmented reality advert for King Abdullah University of Science and Technology (KAUST). Created in partnership with 3D technology company Inition, users ...

Milwaukee marketing agency Hoffman York developed the tour of 10 Historic Third Ward buildings and their 13 ghost signs, or faded advertisements.

Augmented reality can increase customer engagement, attract new users and create new revenue streams, but carefully weigh the costs versus the benefits before committing to a development path.

Cupertino recently soft-launched an augmented reality app, Cupertino McClellan Ranch, with the goal of teaching users about the 18-acre historic McClellan Ranch Preserve. The free app takes ...