Likewise, the global AR augmented reality market is projected to reach $599.59 billion by 2030 while growing at a compound annual growth rate of 37.9%, according to Grandview Research.

AR in marketing and packaging isn’t new. It’s been around since the early 2000’s, but it’s now incredibly easy for anyone inside a firm to experiment and apply it.

Trends in the Augmented Reality Space The Immersive Entertainment—Global Strategic Business Report 2024 showed that the global market for Immersive Entertainment was $133.6 billion in 2024.

Factory wood-cutting robots may be capable of fast and intricate carpentry tasks, but they're expensive – plus they put actual carpenters out of work. A new augmented reality system splits the ...

Why Snap, Unity, Xreal, and Texas A&M University are among Fast Company's Most Innovative Companies in augmented and virtual reality for 2025.

At 2025 Tribeca Festival, VR, augmented reality and AI showcase immersive storytelling By David Morgan Updated on: June 11, 2025 / 7:05 PM EDT / CBS News ...

Apple apparently no longer sees the future through augmented reality-tinted glasses. According to a report from Bloomberg’s Mark Gurman, the company is ditching a project to build AR lenses that ...

CDMRP’s TBIPHRP awarded a $3.4 million grant to a Cleveland Clinic team to develop the Troop READY augmented reality tool for concussion recovery.

Apple reportedly canceled its augmented reality glasses. By Jacob Siegal. Published Jan 31st, 2025 5:10PM EST. Image: Jonathan S. Geller.

A scene from the virtual-reality dragon adventure being offered by Zone 518, a new entertainment company bringing VR and augmented-reality experiences to Albany’s warehouse district as the ...

InCitu is an augmented reality platform that lets users see infrastructure projects on a smartphone. Tampa Bay's planning council is using AR to give communities a look at new infrastructure changes.