Augmented reality sports apps are reshaping how fans engage with games, offering real-time stats, instant replays, and new in-play betting opportunities at home and at the stadium.

Why Snap, Unity, Xreal, and Texas A&M University are among Fast Company's Most Innovative Companies in augmented and virtual ...

Black Mirror season 7 is just around the corner, but the entertainment has already begun. We’ve been looking for some ARG ...

Now, that may sound like a typical Pokemon game, but these fights are different. It isn't turn-based like the Game Freak ...

Researchers at the Virtual/Augmented Reality Lab will attempt the Guinness World Record by watching 55 hours of uninterrupted content in VR headsets.

In the longer term, as VR and brain-computer interfaces evolve, we may reach a point where we can simulate an entire meal ...

Sep. 25, 2024 — Augmented reality (AR) takes digital images and superimposes them onto real-world views. But AR is more than a new way to play video games; it could transform surgery and self ...

In-game resources can be used to improve gameplay and improve the entertainment value for the player. Everything from new ...

The major factors driving the growth of the augmented and virtual reality industry include the increasing adoption of AR and VR in entertainment and gaming industry ...

We live in a digital world. The Canadian Football League (CFL) is keeping up. It is using new technology to change how fans ...

The world of sports betting is constantly evolving, and virtual reality (VR) and augmented reality (AR) are poised to revolutionize how bettors engage with live events.

The augmented reality smart glasses can now point you in ... Developers will also now be able to add leaderboards to AR games to help draw players back to set a new high score.