If VR is a complete submersion in a virtual world, augmented reality (AR) is technology that adds virtual elements to the real world. For example, a patient who fears riding the subway could have ...

NASA is offering Instagram users a way to explore the universe through a new augmented reality (AR) filter that brings stunning celestial bodies to life on your screen. Using data from the Chandra ...

Makeup brand Urban Decay is bringing beauty product augmented reality experiences into the mainstream by giving Snapchat users a preview of its try-on application through a special lens filter that ...